• From: Nov 01, 2027
  • To: Nov 04, 2027
  • Duration:

    4 Days

  • Location:
Course Code: AX-HR-004

Behavioral Analytics Masterclass

Understanding Workforce Behavior to Predict Risk, Improve Performance & Strengthen Decision-Making

$2,300.00

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Course Overview

This practical Behavioural Analytics Masterclass introduces participants to the next stage of HR measurement maturity, moving beyond traditional workforce metrics toward understanding the behaviours and patterns that influence organisational outcomes.

While people analytics focuses primarily on measuring workforce outcomes, behavioural analytics examines the patterns of behaviour behind those outcomes. This enables HR professionals to move beyond understanding what has happened toward developing insight into why it happened and what may happen next.

The course places particular emphasis on practical application, interpretation, ethical governance, privacy, transparency, and trust, ensuring that behavioural analytics is used responsibly to support workforce decisions rather than simply increasing the volume of HR data.

Learning Objectives

  • Explain the purpose and principles of behavioural analytics.
  • Distinguish behavioural analytics from traditional HR and people analytics.
  • Understand how workplace behaviour can influence organisational outcomes.
  • Recognise useful behavioural indicators and patterns.
  • Apply behavioural science principles when interpreting workforce behaviour.
  • Understand the role of AI, algorithms, and LLMs in behavioural insight.
  • Analyse patterns associated with absenteeism, attrition, retention, engagement, leadership, and wellbeing.
  • Distinguish correlation from causation when interpreting behavioural data.
  • Translate behavioural insights into practical HR interventions.
  • Understand ethical boundaries surrounding behavioural analytics.
  • Apply principles of privacy, transparency, responsible AI, and data governance.
  • Develop a practical action plan for applying behavioural analytics within their organisation.

Who Should Attend

  • HR Professionals with HR Analytics Experience
  • HR Business Partners
  • HR and Learning & Development Professionals
  • Organisation Development Professionals
  • Workforce Planning Specialists
  • Employee Engagement Professionals
  • Talent Management Professionals
  • Retention and Workforce Analysts
  • Wellbeing and Employee Experience Professionals
  • HR Leaders and Managers
  • Professionals seeking advanced HR measurement capabilities

Course Outline

This course covers the following core modules:

  • Foundations of Behavioural Analytics
  • Behavioural Data & Measurement
  • Behavioural Science Principles for HR
  • Applying Behavioural Analytics in Practice
  • Demonstrating Value & Behavioural Analytics Governance
  • Advanced Behavioural Insight & Action Planning

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