Additional information
| Course Duration | |
|---|---|
| Training Location | |
| Delivery Format |
- From: Mar 23, 2027
- To: Mar 25, 2027
-
Duration:
3 Days
- Location:
Course Code: AX-SAL-001
Customer & Marketing Analytics for Business Growth
Leveraging Customer Data, Market Insights & Predictive Analytics to Improve Marketing Performance, Customer Engagement, Revenue & Sustainable Growth
$1,650.00
Course Information
Course Overview
This practical course is designed for marketing, sales, and customer experience professionals who want to leverage data analytics to improve customer engagement, optimize campaigns, and drive sustainable business growth.
Participants explore customer segmentation, behavioral analytics, predictive modelling, marketing performance measurement, and ROI analysis. The course also introduces AI-enabled personalization and automation, enabling professionals to turn customer data into actionable insights and better business decisions.
Learning Objectives
- Use data analytics to improve customer acquisition and retention.
- Develop data-driven marketing campaigns.
- Apply advanced customer segmentation and targeting techniques.
- Measure marketing performance and ROI using analytics.
- Use predictive modelling to improve customer experience.
- Apply sentiment and social media analytics.
- Use data insights to support pricing strategies.
- Apply AI-enabled personalization and marketing automation.
- Use A/B testing to improve marketing strategies.
- Develop dashboards for real-time marketing performance monitoring.
Who Should Attend
- Marketing Data Analysts
- CRM Campaign Managers
- Digital Marketing Specialists
- Customer Insights Analysts
- Marketing Managers
- Sales & Business Development Professionals
- Customer Experience Professionals
- Commercial Analysts
Course Outline
This course covers the following core modules:
- Foundations of Data Analytics
- Data Visualization & Business Communication
- Predictive Analytics & Forecasting
- Customer Behaviour & Segmentation Analytics
- Marketing Performance Optimization
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