Additional information
| Course Duration | |
|---|---|
| Training Location | |
| Delivery Format |
- From: May 11, 2027
- To: May 12, 2027
-
Duration:
2 Days
- Location:
Course Code: AX-SAL-005
The Power of Branding, Corporate Identity & Marketing
Building Strong Brands, Creating Market Differentiation & Driving Business Growth
$1,250.00
Course Information
Course Overview
A strong brand is more than a logo, name, or visual identity. It represents the promise an organisation makes to its customers and the experience it consistently delivers.
In increasingly competitive markets, organisations need more than quality products or services. They need a clear market position, compelling brand identity, consistent customer experiences, and effective marketing strategies that create recognition, trust, preference, and long-term value.
This practical Branding, Corporate Identity & Marketing course provides participants with a comprehensive understanding of how successful brands are created, positioned, communicated, managed, and measured.
Learning Objectives
- Understand the strategic role of branding and corporate identity.
- Analyse target markets, customer segments, and competitive environments.
- Develop a clear and differentiated brand positioning strategy.
- Understand and develop brand equity.
- Conduct a practical brand audit.
- Develop appropriate brand names, logos, symbols, slogans, and visual elements.
- Create consistent corporate identity across communications, environments, products, and customer interactions.
- Select appropriate marketing and media channels.
- Develop effective advertising and marketing campaigns.
- Strengthen customer relationships through consistent brand experiences.
- Measure brand awareness, perception, engagement, and performance.
- Develop a practical Brand & Marketing Action Plan.
Who Should Attend
- Marketing Directors and Managers
- Brand Managers
- Marketing Executives
- Product Managers
- Business Development Managers
- Sales Managers and Key Account Managers
- Customer Experience Professionals
- Public Relations Professionals
- Digital Marketing Professionals
- SME Owners and Managers
- Strategy and Business Planning Professionals
- Senior Managers responsible for organisational positioning and growth
Course Outline
This course covers the following core modules:
- The Strategic Power of Brands
- Brand Strategy, Market Segmentation & Positioning
- Corporate Identity & Brand Architecture
- Building Brand Equity & Customer Value
- Developing & Managing the Brand
- Integrated Marketing Strategy
- Advertising, Digital Marketing & Brand Communications
- Measuring Brand Performance & Marketing Effectiveness
- Corporate Brand Launch, Implementation & Governance
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