Additional information
| Course Duration | |
|---|---|
| Training Location | |
| Delivery Format |
- From: Sep 07, 2027
- To: Sep 08, 2027
-
Duration:
2 Days
- Location:
Course Code: AX-SAL-003
Market Research & Intelligence
Turning Customer, Competitor & Market Data into Strategic Advantage
$1,250.00
Course Information
Course Overview
This practical Market Research & Intelligence course provides participants with the knowledge, tools, and techniques required to transform market information and customer data into actionable business intelligence.
In competitive and rapidly changing markets, organisations need more than basic market research. They need to understand what is happening, why it is happening, what customers want, how competitors are responding, and where future opportunities may exist.
Learning Objectives
- Understand the principles and strategic value of market research and market intelligence.
- Distinguish between market research, market intelligence, customer insight, and competitive intelligence.
- Identify appropriate primary and secondary research methods.
- Understand different approaches to qualitative and quantitative market research.
- Develop effective questionnaires and survey approaches.
- Analyse customer needs, expectations, preferences, and buying behaviour.
- Conduct SWOT analysis and competitive benchmarking.
- Identify market trends, opportunities, threats, and emerging customer needs.
- Convert market data into meaningful business intelligence and strategic insight.
- Evaluate customer satisfaction, customer loyalty, and Customer Lifetime Value.
- Translate research findings into practical marketing and business actions.
- Establish an action plan for continuous improvement and market performance.
Who Should Attend
- Chief Marketing Officers and Marketing Executives
- Marketing Directors and Managers
- Market Research Professionals
- Market Intelligence Professionals
- Business Development Professionals
- Sales Directors, Managers and Executives
- Brand Managers
- Customer Relationship Managers
- Product Managers
- Strategy and Planning Professionals
- Business Owners and Entrepreneurs
- Professionals involved in customer insight and business development
Course Outline
This course covers the following core modules:
- Understanding Market Research & Intelligence
- Understanding the Customer & the Voice of the Customer
- Market Research Design & Data Collection
- Market Analysis, Segmentation & Competitive Intelligence
- Market Intelligence, Customer Value & Strategic Action
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