Additional information
| Course Duration | |
|---|---|
| Training Location | |
| Delivery Format |
- From: Apr 06, 2027
- To: Apr 08, 2027
-
Duration:
3 Days
- Location:
Course Code: AX-SAL-004
Agile Product Management
Bringing Profitable Products & Services to Market Faster
$1,650.00
Course Information
Course Overview
In today’s rapidly changing markets, organisations must be able to develop, launch, improve, and adapt products and services faster than ever. Successful product management requires more than generating new ideas—it requires the ability to understand customer needs, evaluate market opportunities, develop commercially viable products, and coordinate teams throughout the product lifecycle.
This practical Agile Product Management course provides participants with the knowledge, frameworks, and tools required to manage products and services from opportunity identification and market analysis through development, launch, and commercial growth.
Learning Objectives
- Understand the principles and role of Agile Product Management.
- Identify customer needs, market opportunities, and product requirements.
- Analyse market potential and competitive positioning.
- Develop effective product roadmaps and product portfolios.
- Develop sales and revenue forecasts for new products and services.
- Apply value engineering to align products with customer needs and market price points.
- Develop appropriate product pricing and discounting strategies.
- Plan product development from requirements through testing and launch.
- Develop customer personas and understand customer journeys.
- Develop effective product launch strategies.
- Support sales teams with appropriate product positioning and messaging.
- Develop a practical Agile Product Management Action Plan.
Who Should Attend
- Product Managers
- Product Owners
- Marketing Managers and Executives
- Business Development Professionals
- Sales Managers and Account Managers
- Innovation Managers
- Project and Programme Managers
- Commercial Managers
- Entrepreneurs and Business Owners
- Customer Experience Professionals
- Engineering and Technical Professionals involved in product development
- Professionals responsible for new products and services
Course Outline
This course covers the following core modules:
- Foundations of Agile Product Management
- Customer Needs, Market Research & Product Opportunities
- Product Strategy, Vision & Roadmapping
- Product Business Case, Forecasting & Financial Viability
- Product Pricing & Value Engineering
- Agile Product Development & Delivery
- Product Launch, Marketing & Commercialisation
- Product Sales Strategy & Customer Engagement
- Market Analysis, Competitive Positioning & Product Growth
- Product Performance, Continuous Improvement & Portfolio Decisions
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